COVID-19 undoubtedly made the real estate market in the Philippines suffer. The country has been known as a haven for many foreign investors and business people. With its increasing middle class and booming demographics, it’s indeed a good time to invest and do business in the Philippines.
However, due to travel restrictions, increased unemployment, expected downfall in tourism, and a weakening infrastructure, there is a visible shift in the market towards regional growth. And to stay competitive, real estate professionals in the Philippines will need to adapt and suggest marketing strategies that will help them win over potential clients.
It is thus crucial that real estate professionals pivot their tactics. And the first thing to do is to learn how to boost their online presence.
The question is, how?
SEO is your saving grace for this. Whether you’re an agent, broker, or an estate developer, your visibility online as an expert will give you the LEVERAGE to sell properties easily. To solidify why this is important, let’s see why.
Table of Contents
1. The competition is now online
The scramble for the attention of buyers has become even more intense. And to stand out, you need to make sure that your listing gets the most visitors to it. This visibility is essential for ranking in search engines, giving you an advantage in attracting clients.
According to a Global Web Index report, 56% of Filipinos searched online first before making a purchase. In addition, 49% of them discover brands through search engines. This means that without your in-depth and in-your-face presence in the search engines, you will forever be missing out on business opportunities.
Google, considered the king of search engines, has been giving more and more weight to organic results. With SEO, the more visits your listing gets, the higher your chances are to appear within the top ten results.
2. You are an authority online
3. Your marketing options are limited
For the past few years, the real estate market has been a lucrative and steady industry. But ever since COVID-19 and the numerous real estate scams, the market has been on a downturn. As a result, several investors and buyers are staying away from buying properties. The majority of asset owners are now staying put to wait for better days.
Several developers are having a hard time getting permits to build. This means that the number of houses being built is drastically reduced. The same goes with agent sales. As more and more agents fail to sell properties, they are heading to communities to do pre-selling instead.
With that being said, traditional marketing is not a good option. It would help if you had a better strategy to promote your listings. And the first step would be through search engine marketing. In this regard, SEO is of utmost importance.
4. You can have a technical edge over your competition
Consumer behavior is changing. They prefer doing transactions online since most establishments and malls are closed. To address this, you have to learn how to join them in this revolution. You need a technical edge that will help you sell properties better, faster, and more efficiently.
Bring the business in front of the people and let them decide. Manipulating Google, Bing, or Yahoo to push your visibility on top of organic results is a good way to establish expertise and authority.
Did you know that about 60% of people that complete a transaction online did so because of the top three search results? And most of them only trust the top listing on the search engine.
For this reason, you need to ensure that your property gets the most exposure possible. You will create an impression that you are the go-to person when it comes to listings.
5. You can extend your reach online to a global market
Real estate is always an international game. It does not matter where the property is located, but rather who the buyer is. To attract more buyers, you need to expand your reach to potential clients in other countries.
According to a recent report by Savills, Asian economies are witnessing a rapid increase in visitors from North America and Western Europe. And the Philippines happens to be an important spot that many foreign investors can’t afford to miss.
With almost 100% of Filipinos searching online, it is clear that the keyword you choose to promote your listing should be relevant and meaningful to your potential investors. This means that you must understand the buyers’ behavior and choose the right keyword to help them get what they want.
Navigate the crisis with a reliable SEO agency
The future is unpredictable. We cannot really tell what will happen in the next decade. But there’s a way for you to be in a better position in case of a market crash or a crisis. It would be best to find a dependable partner in the Philippines to secure your business’ success.
You have already taken the first step to success when you know how to maximize SEO to boost your online presence. The right agency will allow you to reach more buyers in a short amount of time. And it is much better if you can get more traffic from different countries.
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