The hype about “getting noticed” online never stopped when you created your first blog. But now, it is not enough to just “get noticed.” Now, you need to generate click-throughs because those clicks can result in money.
A blog is a powerful marketing strategy that can work for many businesses. It is an opportunity for the business owner to offer their services and sell their product, allowing them to make more money while expanding on their marketability.
However, just posting articles to your blog and expecting people to click won’t help. There must be a legitimate reason for the reader to want to read your article.
Search engine optimization is the easiest way to get more people to visit your blog. Your blog can be found by anyone searching for relevant information in your niche, but you must also invite them to the party you’ve got going on by using good old-fashioned marketing techniques.
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How SEO can increase traffic
Search engine optimization is optimizing your blog posts to make them findable in search engines. This process entails topics like increasing your keyword density, using headlines that engage your audience and creating a connection between the reader, your blog and you as the writer.
Exposure through keywords
Researching keyword density will help you understand what terms readers would use to search for information about your subject matter. Keyword analysis will also help you discover new terms and ideas that you can use in the content of your blog posts.
Keyword analysis will help you discover new terms and ideas that you can use in the content of your blog posts.
For example, if you want to write a blog post about recycling, research the keyword “recycling” and see its associated terms. If someone searched for “recycle office supplies” or “office recycle bin,” those would be great keywords for your article.
Increasing keyword density in your blog posts is important because it increases the likelihood of someone finding you through a search. As a result, you will attract more readers and more clicks to your article.
Body Copy: The Center of Your Blog Post
The reader should be “attracted” to your blog post by the headline. If they click on it and find that the content doesn’t interest them, they’ll simply leave. But if your body copy piques their interest, they will not only stay on your blog, but they’ll be more likely to click through to other pages within your blog.
*Body Copy should Pique Interest in The Reader.
If you have a lot of keyword density in the post, this will help the reader “stick” with the post and read it to its end. Writing a compelling body copy can be challenging and takes practice. Here are a few tips:
Think like a reader: Write to pick up interest.
Write to grab the reader’s attention and make them want to read the rest of it. Try to include hooks (parts of the post that entice them), so they stay and read on. The difference between an interesting blog and one that doesn’t draw any attention is as simple as adding hooks and taking out sections that don’t interest your readers.
1. Keyword Density
The highest keyword density should be within the first ten words of your body copy.
Start by creating an outline of your blog post in Microsoft Word, then use the preview feature to test the body copy to see if it’ll work. Finally, use this sample for reference:
Necessity is the mother of invention, and when it comes to marketing, necessity is also the mother of content creation. Blogging is one of the most powerful ways to get noticed on a local, national or even global level, and this article is a step-by-step guide to helping you create your first blog.
Your body copy should be creative and draw the reader into the content. The best way to do this is by creating a connection with them. Take advantage of your personal experience by explaining how it relates to you as an author and how it relates to the reader.
3. Use Calls to Action
Calls to action are phrases that tell the reader what you want them to do. The intent is to engage and drive them to act on your call to action. Use strong, direct statements, like “Read my Guest Post” or “Check out my e-book.”
The key here is don’t overdo it. One or two calls to action are enough for an article of reasonable length.
Present facts, stories, tips, humor
You can start a post with an interesting fact or story that reflects on the topic and then tell the reader a tip or fact. However, to create a truly captivating blog post, you need to have:
- A subject line grabs their attention and makes them want to read more.
- An attractive body with your unique perspective on the subject matter. The content should be detailed enough so readers won’t be confused about the message you’re trying to deliver.
Use SEO keywords
At the very least, you should use a minimum of 10 keywords within your body copy. This is just to ensure that your content is found by search engines and will be seen when someone searches for relevant information in your niche.
The old adage goes, “You can’t be everything to everyone.” Creating one niche is the key to establishing a successful blog that converts readers into subscribers and leads into sales.
This niche could be based on your physical location, profession, or area that interests you. Whatever your niche, it’s important to define it as more people are getting online for the first time and searching for information about their specific needs.
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