A Guide To Facebook Marketing

Among the different social media platforms, Facebook is the most used with almost 2.29 billion active daily users. Thus, Facebook marketing can help in promoting a business. It helps businesses grow followers, build brand awareness, sell more, and gather leads. 

Easy steps to create a Facebook marketing strategy

Define audience

The first thing to do in Facebook marketing is to define your audience or potential customers. Identify the age range, demographic, types of jobs, and how often, and where they use Facebook. You can adjust the content strategy that will attract potential customers.

Identify your goals

After identifying the audience, the next step is to define your goals. Obviously, the main objective of many users is to buy something. But with Facebook marketing, you can build brand awareness, drive traffic to your physical location, maintain a brand image, and improve customer service. 

Plan your content strategy

In your content strategy, you should include what you will post and the schedule of posting it. You can post if you will offer discounts, or include some games and fun. Post anything that will attract the interest of your target audience.

Be creative in creating your post. It must be 80% informative, entertaining, and educational. The remaining portions can be promotional. Determine the time your potential customers are using Facebook, then it is the best time to post.

Optimize the page

For your Facebook marketing campaign to succeed, you must optimize your Facebook business page regularly. You can use a logo as your profile photo and create a cover photo. There must be a “Book Now” button, and your contact information (phone number, URL, and email address). You can also make a pinned post of the latest promotion and other offers.

There are other ways to use Facebook marketing. For local sales, you can try the Facebook marketplace. It works like Craigslist with a powerful business sales channel. The Facebook Marketplace ads help reach a huge number of people. 

Hootsuite Inbox can also help drive engagement. You can respond to comments and DMs from different social platforms using Hootsuite Inbox. Managing communication is a lot easier without missing or duplicating anything. 


Launching a Facebook marketing campaign is overwhelming, though Facebook ads can increase sales and traffic. If you will use Facebook ads, prepare for its cost.

There are unlimited ideas that can help with your Facebook marketing campaign. All you have to do is to identify the strategy that will suit best to your business. 

Get in Touch

Do you find this article helpful? For more information or questions, click the button to send us a message.

If you have any comments or suggestions, feel free to share them with us, too!

Scroll to Top

New To Marketing?

Learn the Reason Why Your SEO Strategy Is Failing (And How To Fix it)

This free ebook will determine whether or not your marketing strategies are leading to the desired results. Completing this book will help you determine what’s causing the disconnect between your marketing efforts and the conversions they should generate.