In layman’s terms, on-page optimization refers to the practice of improving a website’s search engine rankings through the use of appropriate keywords and meta tags.
It traditionally involves specifying appropriate keywords (and sometimes phrases) in certain areas, such as the page’s title and headings, with the intention of encouraging search engine crawlers to identify those words as topics relevant to that page or site.
There’s a difference between an on-page strategy for improving search results and an on-page obfuscation scheme. Let’s look at what we mean by on-page optimization.
Table of Contents
How Does On-Page Optimization Work?
When search engine spiders visit a website, they scan through the web pages of that site in order to discover keywords. Depending on the relevance of these words to the topic of that page and the relevance of this page to other pages within the site, a score is assigned to that website and its associated pages.
This score is used by search engines to rank the websites according to their relative usefulness and importance. The lower the score, the higher the ranking.
The keywords keyword density is also important. Keywords should be used in a way that does not cause clutter but rather flows naturally throughout a site. Keyword density refers to how many keywords are used on every page. Not only should every page have at least two words related to a specific keyword, but every page should have more like 3-6 words related to this keyphrase.
Search engines also observe the following:
Seems lost? Get in touch with our GoSEO team today!
We can perform on-page optimization for you. Email us at [email protected]