SEO For Lawyers
Due to COVID’s impact on the SEO industry, there have been many changes in how search engines rank websites. Previously, Google used to rank sites based on the number and quality of links pointing to them. Fortunately, this is no longer their sole determinant in ranking a website–and most importantly, these impact SEO for law firms positively.
As an SEO specialist, we at GoSEO are dedicated to ensuring that your website is optimized to rank highly in the search engines. From keyword researching to the strategic action plan and consistent marketing message, our law firm SEO services got your back.
Whether you are an attorney wanting to improve your search engine rankings, or a law firm wanting to optimize their online branding efforts, our efforts have been proven to keep your business visible at the top of the searches.
Google My Business Optimization
Research shows that non-personal sites with roughly 100 citations have a 68% chance of ranking #1. You can count on our team to help you get these citations from influential sources.
Indeed, SEO for lawyers in the Philippines should always be a top priority for every practitioner.
Contact GoSEO today to discuss your SEO requirements and learn how we can transform your practice into a successful journey.
Local SEO
Google As The New Yellow Page
When it comes to SEO, Google has the highest traffic share of all search engines. In fact, they have recently announced that they will be replacing the Yellow Pages and becoming the new Yellow Pages for customers who are searching for products and services.
Roughly 300 million searches are made per month for this information, with an estimated 4.5 billion searches per year. So even if they only receive .0009% of the total number of searches, that is still much money to generate.
Local SEO for lawyers has become more competitive than ever before. GoSEO offers a comprehensive and custom approach to SEO for your law practice. Our experienced team can assist you with nearly all your optimization needs, including keyword research, on-page content, and technical optimizations like meta tags.
FREQUENTLY ASKED QUESTIONS
Why do lawyers need SEO?
Traditional marketing just is not working as well as it used to. For instance, a client may have spent significant money on their image as a legal practitioner but only sees a 1% increase in the number of searches made for their name.
But SEO is all about the numbers and seeing higher search engine rankings can mean more new business from existing clients–and even referrals from your existing clients. As an SEO for lawyers in the Philippines, we will help website owners become successful, improve their bottom line, and expand their reach to potential clients.
Why does my law firm need a website and SEO?
Your legal firm most likely already has a website, but does it ever get any traffic? Unfortunately, even the best-designed websites can die on the vine without proper SEO management.
Even if your practice is doing well, you may not be converting traffic into sales. The reason is that your website is not visible to clients who are looking for a lawyer online.
Our SEO for law firm is here to make sure this does not happen to your business. Hence, what can we help you with?
We have various local SEO for lawyers to suit our clients–from traditional off-the-shelf marketing services like PPC and AdWords to more advanced techniques like Pay Per Click (PPC).
Additionally, our SEO specialists can leverage Google’s updated algorithms to convert search traffic into qualified leads effectively.
Some of our services include:
SEO For Lawyers: Fact or Fiction SEO Myths
1. Much Content is better than lots of Unique Content
It is a common misconception that the more content, the better. This is not always the case. Having many pages on your website will indeed make it seem like you have a lot of information and services on offer but having all that unique content can be costly and time-consuming.
The first thing to do is look to see if you are using duplicate data with articles and pages on your website. If you are, you will want to be removing that duplicate content and having a page that links to both articles. That way, you are giving your SEO a boost while still providing the client with more information.
2. More pages = more visitors
3. Well-designed websites are better than complex websites
In many cases, a successful website is not an intricate web page. It is a website that is easy to use and navigate around on; it is something that can be read quickly and easily by your clients.
The best way to do this is by using color coding (see color-coding) and white space around the text.
4. The search engine algorithm is constantly changing
With the ever-changing nature of the internet, it can naturally seem as though the search engine algorithm is continually evolving. These changes can be a good thing for lawyers as well, as they ensure that users are getting what they are looking for and that Google is providing them with the best results.
Sometimes SEO companies will try to tell clients that a new feature or algorithm change has been made by Google, and therefore their website will not perform well. Luckily, this is not true.
5. The Main Page is Most Important
Your main page or home page will be the first thing people see when they visit your website, but it is important to remember that the main page is not usually the most important.
FAQs:
– Why do lawyers need SEO?
– Why does my law firm need a website and SEO?
Industry-related:
– SEO For Lawyers: Fact or Fiction SEO Myths (https://yeah-local.com/seo-for-lawyers-fact-or-fiction-seo-myths/)– SEO For Lawyers: Grow Your Firm With Search Engine Optimization (https://www.forbes.com/sites/forbesagencycouncil/2017/04/19/seo-for-lawyers-grow-your-firm-with-search-engine-optimization/?sh=61f0d4fdf9c8)
