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B2B Content Marketing Strategy # 1: Understand Your Target Audience

Defined as “a group of people with a common interest or characteristic,” one of the first steps in producing a successful B2B content marketing strategy is to identify the target audience. Often, this is accomplished by considering which professions or industries your company serves and choosing a subset that you would like to capture. But …

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google marketing certification

Why Does Google Marketing Certification Deserve A Shot? [Review + Guide]

The only way to go up with the trends is to create something new. That’s how everybody can get ahead in the digital marketing industry, and one way to do that is through certifications. So upskill yourself by enrolling on Google’s online digital marketing certification course. What are the perks of this certification? Is it …

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