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Social Media and SEO: Increasing Your Visibility in Search Engines

Affected by global shifts specifically in consumer behavior, businesses now more than ever need to be acutely aware of how the public sees their content. Social proofs became a make-or-break factor for many consumers to trust a local business. Over 51% of consumers heavily relied on recommendations of other people to decide if they wanted …

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How Does Social Media Creates Echo Chambers

Social Media became the hottest marketing tool since its inception in 2003 as Tom Anderson, and Chris Dewolfe created Myspace. It was a revolutionary platform that allowed individuals to develop meaningful and captivating connections through the website. However, like any platform like forum pages, Myspace has its volatility. There were people there with miseducated and …

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Dark Post vs. Dark Social: Shedding Light on the Confusion

Ever heard the curious buzzwords “dark post” and “dark social” thrown around an industry conference? Do you know what they are but aren’t sure how they affect your marketing efforts? In this post, we’ll dispel the myths and offer insight into how these powerful digital tools can boost your advertising strategy. We’ll also provide a …

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