2022 Holiday Guide: Tips And Tricks to Optimize Your Ecommerce Website

The holiday is fast approaching! What better time to plan your online shopping and get ready for the big day? The holiday season is one of the most important times for any eCommerce website. 

It’s when retailers can make their largest single sales month, with more than 40% of consumer spending taking place during this period. But what’s, do business owners need to do to make this a success? Read on for our handy guide on how to get the most out of your online sales. 

Filipino consumers opt to purchase on mobile

Recently, mobile purchases in the Philippines doubled compared to desktop purchases. With the development of mobile shopping, it is no wonder that Filipino consumers are opting to do their shopping on their smartphones. In addition, they are getting more familiar with the process of using mobile phones than online shopping sites on desktops.

With 75% well aware of how to buy online, eCommerce businesses can now count on a wider market of buyers who prefer doing it through their mobile phones.

Hence, website optimization for mobile is one of the biggest changes that eCommerce website owners can make in preparation for the holidays. To do that, here are some tips for mobile eCommerce websites.

1. Make mobile responsive and simple

The first thing is to ensure that your website is responsive and works well from all devices. If your eCommerce site has a desktop version, it should also have a mobile version. 

This means that the desktop and mobile versions should be built on the same design type and should show the same information formatted similarly. In addition, the pages of both versions should scroll in the same direction as users swipe their fingers. This trick enhances page experience and makes it easier for shoppers to get the information they need, especially when they are browsing through a site from smaller devices.

It needs to have fewer complex features that can scare off users browsing through their phones. This can be done by limiting the number of special features, such as social media buttons or special buttons for mobile phones only, to help keep things simple for users.

2. Make the checkout process easier

You need to provide some alternative payment methods to make it possible for consumers to place their orders on their smartphones without having to go through the pain of entering their credit card details.

Enhance your checkout by providing alternate forms of payment such as SMS payments and direct bank deposits. It will also make it much easier for your customers to complete their purchases. In addition, it’s more convenient and in line with current trends in how customers want to buy online.

3. Provide a mobile-friendly web design

The most successful eCommerce sites have very easy-to-navigate mobile websites that expand their reach in terms of mobile purchases.

Website owners should look for those aspects that make it easy for customers to find the payment section and other common features such as search, navigation and social media links.

4. Give your checkout carts clear instructions on how to complete their transaction

The frustrating thing about mobile eCommerce transactions is that your customers may not know how to complete the transaction.

To avoid such mistakes, it is best for business owners to provide clear instructions on completing their purchases. It will ensure that the purchase takes place smoothly and accurately.

Show information about the product on the home page. Instead of showing a picture, show some detailed features of that particular product.

Allow customers to view a wide variety of products. The consumer should be able to find out more about a particular product and compare other similar items. Also, provide customer reviews, ratings and comments about that specific item. Provide high-resolution images for the products in your online store.

5. Portal-type features

The portal-type features that can be installed on your eCommerce website (for example, pull to refresh, carousels and scrolling) can help users to move from one section to another within your website experience. It is also a sure way of making it easier for consumers to complete their transactions.

6. Sell your products online

Brick-and-mortar stores can help you with your online business. However, the most effective online strategy is to offer both online and offline stores.

Offering more than one type of sales channel helps consumers avoid the hassle of going from one channel to another. It also boosts traffic, as consumers may be more likely to buy if they like the products displayed in the retail store.

Be an Omnichannel Business

By ditching the traditional eCommerce system, you can harness a larger following of consumers. An omnichannel strategy will also provide more opportunities for new ways of selling and more time for online sales to grow. The goal is to have everything in your control under one roof.

These simple yet effective strategies can give you better control over your online business.

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