The competition online is so tough, and having a website alone would not guarantee success. Online presence is essential, not only for online businesses but also for actual stores. E-commerce can help a lot, with this, it is essential to create a website that will lead you to success. But how can you do it?
Here are some useful tips to build a successful website:
Table of Contents
An effective website must be mobile responsive. Many people, especially adults spend most of their time every day using mobile phones. Others are using mobile phones to shop online. Thus, your business website should offer a better user experience.
Easy to find
Your website must be easy to find by having domains that would direct potential customers to your website. It requires integrating the best practices of SEO, paid advertisement campaigns, content marketing, and keyword research.
Easy to navigate
Aside from being easy to find, the website must be easy to navigate. An expert recommends limiting the navigation menu to five labeled tabs, under which related pages are organized by using a dropdown menu.
Easy navigation means easy getting back to the homepage regardless of where the readers land. Place the navigation menu to a conspicuous place where people scan the web pages.
The contact information must be easy to find. Place them at the top of the homepage as the most visible area. This way, the visitors can easily contact you. Putting social links can also help if you are using social media to reach out to your customers.
It is important to provide information, but avoid putting too much information. It will cause overload the minds of the readers, thus unable to retain new information. There must be a better balance of graphics and texts to achieve a clean page. Avoid using social widgets, like a Twitter feed. Remove any widget that is not relevant to your page.
Always make it a point to provide accurate information, especially product information. Before getting your page live after making updates proofread each page.
Call to action
A call to action will enable the readers to do something. Encouraging them to take action will benefit your business goals. Place the call to action above the fold, such as signing up for the service, downloading a whitepaper, or purchasing a product.
Consider the speed
According to a study, many web users leave a website that loads slowly. With this, make sure that your page loads quickly and smoothly.
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