Off-page optimization pertains to all the things you do not have control over on your website that contributes to its success. These are the backlinks, social media engagement, citations, and more.
There are a lot of benefits to off-page optimization, including:
● Increasing your rankings by acquiring backlinks from blog comments, forum posts, social media shares, and citations.
● Improving your domain authority (DA) which affects how easy it is for people to trust you. DA helps in the SERPs for your target keywords, helping you rank over competitors and improve sales.
● Reducing bounce rate by creating a useful website that your audience will return to again and again.
● A high-quality link can increase your rankings and improve your search engine traffic.
In off-page SEO, it’s crucial to consider these elements:
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Domain authority is a score that predicts how well a website will rank on search engine results pages, but it also indicates how much traffic the site will drive.
By increasing your DA, you are essentially increasing the amount of traffic that your website receives.