E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Derived from Google’s Search Quality Rater, this acronym is one that every business should have in mind when running their SEO campaign
What does it mean to get Google’s attention? How can you manipulate search results and drive traffic to your website? A lot of marketers try and fail, doing things like spammy social media posts or paying too much for ads.
However, there is a free and cost-free way to do it: follow E-A-T. Learn how it can help you hit the first page of Google through this infographic.